JARED “Love Proudly”

Celebrating love and equality during Pride Month.

As part of the P&G x IHeart “Can’t Cancel Pride” 2020 broadcast, Lindsey created a supporting partnership opportunity for Jared (a Signet brand) to help drive additional production, promotion and donation support for the event.

In celebration of Pride’s 50th Anniversary and as part of the “Can’t Cancel Pride” celebration, Jared created and released a limited edition “Love Proudly” ring and committed all proceeds to the LGBTQ+ community - raising and donating over $400,000 to the partner charities. The brand also integrated into the “Can’t Cancel Pride” event with a surprise proposal and custom content segment.