American Eagle x Music

American Eagle teams up with Live Nation and UMG in a celebration of self-expression, Fashion and Music.

With a goal of driving loyalty and breakthrough engagement with the Gen-Z audience, American Eagle recognized the power of tapping into one of their target’s biggest passions: Music.

Alongside Client and Agency partners, Lindsey lead the development and negotiation of a multi-partner Music platform, bringing American Eagle to life through Artist partnerships, Festivals, merchandise, loyalty promotions and branded content.

Partnerships with Live Nation and Universal Music Group positioned AE jeans at the heart of pop culture & music, celebrating individuality, self-expression and style. The results? Increased store traffic, new B2B revenue streams and record breaking loyalty-enrollment and engagement.