P&G x IHeart Media: Can’t Cancel Pride

A star-studded branded content broadcast event in support of Pride Month and LGBTQ+ Charities.

P&G has a long-standing commitment supporting LGBTQ+ efforts and understands the critical importance Pride Month plays in driving support and visibility for the community. With Pride events worldwide canceled in 2020, the family of brands was determined to find another way to support the community. The P&G vision was to create a variety-show style event, packed with Celebrity allies and broadcast globally to help drive much needed visibility and life-saving fundraising support for the LGBTQ+ community. The challenges were mighty: Limited budget and Covid production restrictions to name a few.

Lindsey was engaged by P&G leadership and an inspiring creative team at Grey to help find a way to make their dream a reality. An expert in entertainment, content and distribution partnerships, Lindsey navigated the marketplace to find the perfect partner to create a new partnership model that delivered the ambition. The result, a now multi-year partnership and annualized “Can’t Cancel Pride” event that has driven billions of impressions, raised $8.5MM+ dollars and featured major talent like Elton John, Katy Perry, Melissa Etheridge, Ben Platt, Billy Porter, Neil Patrick Harris, Sia, JoJo Siwa, the Muppets and more.