Pokémon’s 25th Anniversary

A Year-long Global Music Partnership & Celebration

Lindsey is proud to have led an incredibly talented Client and multi-agency team in the strategic development and execution of P25 Music: a year-long music platform and celebrating 25 years of the World’s famous games and characters. The campaign teamed up Pokémon with Universal Music Group, creating all-new music, videos, a full album and merch collaborations as well as a never-been-done-before motion-captured and animated virtual concert event. The celebration was picked up by major media outlets worldwide, placed Pokémon on the Billboard charts and was awarded a Gold Cannes Lion, Four Clio Awards, a Webby and a OneShow Award.