IKEA’s Life Improvement Project

IKEA teams up with Oprah Magazine & Oprah Winfrey Network to help improve life - starting at home!

Leading Innovation and Partnerships within IKEA’s media team, Lindsey drove the development and negotiation of a year-long partnership between IKEA and Oprah Properties to create the Life Improvement Project: a robust cross-platform campaign designed to inspire real-life improvement, big & small, starting at home. With Lisa Ling as the program’s spokesperson and champion, the partnership was brought to life through branded content, live events, print, TV and influencers.